Starbucks signature aisle
ROLE: Concepting, copywriting, pitching work for sell-in/approval
PROBLEM: Starbucks needed to bring the cafe experience to its CPG business in the grocery aisle.
SOLUTION: Take over the coffee aisle with premium hardware and materials found in Starbucks’ cafes and create a storyline through POS that change every two months. Signature Aisles are now in 1,500 grocery stores across the U.S.
