Nature’s Fynd communications

Leading the internal public relations function in close alignment with the CMO, I spearheaded initiatives that significantly elevated our brand's public profile. This work is defined by extensive media coverage, consistent industry recognition, and high-impact strategic partnerships.

press

Consistently landed tier 1 coverage over 5 years, writing 25+ press releases, here are some samples:

• Series C

• Justine Lupe Partnership

• Yogurt launch at Whole Foods

• Chef Ripert Collaboration

And securing coverage in:

• Vogue (x2), The New York Times (x2), 60 Minutes, CNN, Rolling Stone, U.S. News and World Report, Brit + Co, Inside Hook, NASA, Ad Age, Fast Company, Forbes, Business Insider, Bloomberg, and the Smithsonian

awards

Wrote applications, submitted, and won the following awards:

2021: Chicago Innovation Award: Winner. Katerva Award: Winner, Emmy Award: Outstanding Environmental Coverage for CNN's "Eating Planet Earth: Future of Your Food"

2022: Fast Company: World Changing Ideas Finalist, Fast Company: Brands that Matter Finalist, HEC: Thomas Jonas (H.93) elected HEC of the Year

2023: Deep Space Food Challenge: Finalist, Space Tech Hall of Fame: Inductee (Nature’s Fynd, Thomas Jonas, and others). SXSW Innovation Award: Finalist, Inc.’s Best in Business: Food & Beverage

2024: CleanTech Breakthrough Awards: Sustainable Systems Innovation Award, Forward Fooding’s FoodTech 500 List: #1, Vegpreneur: Best Dairy-Free Product (Fy Yogurt), Digiday Greater Good Award: Finalist, Consumer Marketing Awards: Unique Selling Proposition

2025: Edison Award: Gold for Fy Yogurt, Nexty Awards: Winner for Dairy-Free Strawberry Fy Yogurt (Dairy Alternative Category) & Finalist for Herby Thai Fy Bites (Vegan Category), VegNews: Best Yogurt Alternative Finalist, World of Vegan: Vegan Bestie Award at ExpoWest

Partnerships

Orchestrated a premier partnership program featuring culinary luminaries such as Chef Eric Ripert, Chef Stephanie Izard, and Chef Andrew Zimmern. These collaborations directly supported:

• Amplified brand visibility across national media outlets.

• Successful GTM (go-to-market) strategies for new product launches.

• Increased attendance and engagement at flagship brand events.

Led the end-to-end production of the "Climate Optimist Brunch," a national experiential tour with climate influencers Wawa Gatheru and Sage Lenier. The series achieved two key goals:

• Content Creation: Generated a library of authentic influencer-led social content.

• Community Impact: Built direct relationships with engaged, values-aligned consumers.