World’s FIRST fungi based yogurt launch

We needed consumers to understand that our unique differentiator is that we’re not animal or plant-based—our yogurt is fungi-powered and that there are no tradeoffs when they choose Nature’s Fynd foods. They can get the delicious foods they crave along with health and sustainability benefits. Armed with these insights, we realized our real challenge was that Nature’s Fynd Dairy-Free Fy™ Yogurt has too many superlatives to contain in one tagline.

results

The Yogurt AF campaign significantly increased visibility and engagement on our owned social channels, resulting in 1.9M impressions and 17k engagements across Instagram, TikTok, and LinkedIn. Compared to the 3-month benchmark, impressions increased +1,750%, and engagements increased +50%. The campaign spoke directly to Millennial and Gen Z social-first audiences by leaning into online vocabulary like “AF” paired with a bold design that allowed people to envision themselves enjoying our Fy Yogurt.

World-renowned Chef and TV personality, Andrew Zimmern loved our yogurt so much that he used it in a parfait recipe on Good Morning America on a segment with Michael Strahan. We earned 20+ unique pieces of earned coverage, most notably aside from GMA, being named one of the top 10 healthiest yogurts by Men’s Health and being featured in Food Network Magazine. All of this earned media attention resulted in 500 million impressions to date.