Starbucks national coffee day- Effie finalist 2019
Problem: Starbucks Pumpkin Spice coffee is a major driver of sales in the fall, but people don’t pick up large packs of the coffee at Sam’s Club.
Solution: Celebrate National Coffee Day with Starbucks Pumpkin Spice coffee by offering recipes, tips, in-club sampling events, and an exclusive Starbucks Rewards offer.
My role:
Concepting
Storyboarding
Script writing
Creative direction over video
Pitching work for sell-in/approval