Starbucks signature aisle

Problem: Starbucks needed to bring the cafe experience to its CPG business in the grocery aisle.

Solution: Take over the coffee aisle with premium hardware and materials found in Starbucks’ cafes and create a storyline through POS that change every two months. Signature Aisles are now in 1,500 grocery stores across the U.S.

STB-SVS-010710_FY19_SignatureAisle_Counter_Unit_Option_2_R3.jpg
STB-SVS-008229_FY18_Spring_Inline_Poster_version5_opt2_r4-1.jpg

 My role:

  • Concepting

  • Copywriting

  • Pitching work for sell-in/approval